Goodbye Fadage. Hello Instensity.

These permanent, 100% oxidative pigments anchor in the hair's cortex to guarantee greater depth of color and longevity. The result is shiny, vibrant, high-fashion haircolor that lasts.

BE PLAYFUL. BE LOUD. BE STRIKING.

Choose from these 8 electrifying colors.

TRY IT TODAY

If you are a salon professional and are ready to see and feel the Fashionizer vibrancy of color, click here to try your introductory color kit today.